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What is a
Campaign?
- any coherent and planned
series of actions, designed to achieve a certain
goal.
- campaigns are tailor-made
to fit the circumstances.
- campaigns usually include
a combination of 'quiet work' and 'public
work'
- there are 4 distinct
phases in a campaign
- information
gathering
- planning
- doing it
- evaluation
The Who, What and How of
Running a Campaign
WHAT is the
issue?
- is the issue a
priority?
- is it a proactive or
reactive response.
- is the issue itself a
symptom of a a bigger issue that needs to be
addressed?
- are certain target groups
impacted more significantly?
WHAT is the
Climate?
- is there an election
due?
- are other groups working
on the issue and how?
WHAT resources do we
have?
- do we have funds to
allocate to a campaign?
- how many staff hours can
we allocate?
- what skills will we need
and where can we get the skills we haven't
got?
WHAT do we want to
achieve?
- what is our ideal goal?
and what are our accepted goals?
- are there short and long
term goals?
- who will benefit and what
will they gain from the campaign?
WHO are our
allies?
- who else is likely to be
angry about the issue?
- who will be affected by
the issue?
- who are the decision
malers and influential people
involved?
- who are the stakeholders
affected by and influential in the
issue?
WHO is likely to oppose
us and why?
- how can they be 'won
over' and/or defeated?
- how do they influence the
decision makers and target group that we need to
influence?
How do we do Information
Gathering
- collect information on
how the issue will affect your community or
clients?
- collect statistics as
well as case studies and scenarious to back you
up.
- try and refute your
oponents arguments with research, stats, case
studies etc.
How do we structure the
Campaign Plan
- what needs to be
done?
- who will do
it?
- what is the time
frame?
- who will make sure things
are done on time?
Strategies /
Tactics
- lobbying activities (eg
phoning, letters, petitions, research,
delegations and surveys)
- media strategy (eg press
releases, press conferences, relationships with
key jourmalists)
- events (eg launches,
demonstrations, boycotts, strikes)
- legal action.
- profile (eg celebreties,
logo)
Evaluate
- evaluation plan needs to
be in place from the beginning.
- monitor any changes and
adapt campaign plan as needed
- conduct a final
evaluation post campaign.
- be sure to focus on both
negative and positive outcome and celebrate and
promote your sucesses.
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Tips for Successful
Campaigns
- Personal letters to
politicians are more effective than hundreds of
form letters and are more likely to get a
reply.
- When carrying out
delegations to politicians or media, always try
to include your constituency, eg young
people.
- Encourage and support
young people to participate in the campaign,
including organising and managing their own
actions.
- Information to
politicians should be concise and focused on the
issue and what yu are requesting. A two-sided A4
info sheet is adequate.
- Petitions need to conform
to strict rules in order to be tabled. YAPA has
this information, or you can contact State
Parliament for the conditions on 9230 2111.
- Handy places to collect
information for your campaign include:
- - internet for ABS
stats
- - university
departments for research and other
information
- - local government
social plans
- - police youth liaison
officers
- - local and state
library
- - peak
organisations
- -
newspapers
More
Info?
- Public Interest Advocacy
Centre - 9299 7833 (most of the informaiton in
this fact sheet is based on PIAC training
materials)
http://www.piac.asn.au/
- Parliament House 9230
2111
- YAPA Surry Hills or
Western Sydney offices
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The
Physical Disability Council of NSW Inc (PDCN) is
the peak body representing people with physical
disabilities across New South Wales.
PDCN is involved in information, education and
systemic advocacy for, and on behalf of, people
with a physical disability.
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